Page 12 - Experiential Magazine - Vol 5
P. 12
How incentive research can
help drive more measureable and
sustainable performance
WITH MORE ORGANIZATIONS BENEFITING FROM ANALYTICS DEMONSTRATING THE
RETURN ON INVESTMENT OF ENGAGEMENT COMES THE OPPORTUNITY TO APPLY
MORE SCIENTIFIC PROCESSES TO INCENTIVE, RECOGNITION AND LOYALTY PROGRAMS
By Mike Donnelly and Bruce Bolger
Over the last decade, an unprecedented amount of research has been produced proving that perhaps the majority of incentive,
recognition and loyalty programs fail to live up to best practices. That’s not a problem, but rather an opportunity to profit from
this research by designing and implementing programs that drive performance in a more measurable and sustainable way.
The timing is right, because organizations undoubtedly are focused more than ever on finding ways to maximize relationships
with key customers, distribution partners, employees and everyone who can contribute to success.
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